KFC released the "imposter" burger in a handful of branches around the UK (only one branch in London - Gloucester Road) and I wanted to try it almost immediately. You see, I haven't stepped foot in a KFC in almost seven years and while I do not miss the chicken one tiny bit, I do rate the spicy secret recipe coating/batter that they use. Slap that on a vegan fillet and I'm in junk food heaven. Now would I advocate living off of this stuff? Absolutely not. But for a once in a blue moon treat, it's nice to know that the option is available.
I'm hoping that staunch meat eaters will be inspired to try it and even switch over to it when dining at KFC. With how good it tasted (in my opinion) I can definitely see that happening. At the end of the day, the spread of veganism will only occur when the stigma of exclusivity gives way to accessibility. Many vegans are rightly turned off by big corporations jumping on the vegan train for the sake of profit and publicity, but I'm choosing to look at the positives of a move such as this. For one, the normalisation of the vegan lifestyle will do wonders for making people stop and think about their food choices.
Here's hoping the trial is a success and that they roll out the vegan burgers across the country and beyond!
Video below:
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